So posting images of your company’s offerings can bring you website visitors. With just a click, users can land on your website and learn more about your products or services. That’s because each image has a URL link associated with it. The platform is one of the best in the world for driving traffic, as well. The Google search algorithm considers them to be backlinks, a major factor in ranking high in online search. Re-pinning also has a positive impact on your website’s search ranking. The platform is 80% more viral than Twitter!Īccording to data from Google Analytics, visitors from Pinterest to the Chat Marketing website, visit more pages than visitors from any other social media platform, which is another indication that the Pinterest audience is a highly engaged one. On Pinterest, your chances of that happening are higher. Re-pinning increases visibility and the chances of that pin going viral. In fact, 80% of all pins are re-pins! So there is a good chance that others will re-pin your content.Īs a marketer, that’s what you want.
So if you create good visual content, you have a high likelihood of others re-pinning it. One of the reasons for this is because humans are visual: We love beautiful photos and images. They tend to engage more than users on other platforms.
It has a wider appeal than most realise and is a great way to drive traffic back to your website.īelow, I explore some of the top reasons why Pinterest should be added to your digital strategy.
Are you using Pinterest to market your business? Many believe the image sharing site only works well for visually appealing businesses such as home décor, jewellery, clothing or wedding-related products or services.īut the truth is that Pinterest can be your secret weapon, even if your business is not particularly visually appealing.
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